How to achieve effect?

I keep seeing this effect being used alot be it on TV for sport montages by SKY and also alot in videos on Youtube for transitions. I’m talking about the orange coloured effect that can be seen numerous times below in the video, 27 secs is a good example. I’m guessing it’s something to do with Optical Flares. Thanks in advance.

Addicted | Battlefield 3 – YouTube

via Video Editing Forums: Digital Director – Adobe Premiere, Premiere Elements, and After Effects http://www.videoforums.co.uk/adobe-premiere-premiere-elements-after-effects/42303-how-achieve-effect.html